If you’d like help with Drupal, or think there are other Drupal SEO modules we should add to this list, please get in touch. We’re an expert, London-based Drupal agency with two decades of experience. Our award-winning developers live and breathe Drupal software and love chatting about and helping clients optimise all things Drupal. SuperRebel®Agency 2,279 followers on LinkedIn. Creative Agency for Brave Brands. SuperRebel Agency is an international creative agency. We develop brave new brands and we energise existing.
Hire With Purpose
Know what you want to develop or create using Drupal. The scope of your Drupal project is essential, and you need to make it clear from day one. Your Drupal agency needs to know precisely what you want from them, what website features you need, what you have initially, and how you'll measure success at the time of delivery.
Make sure there is at least one hour of overlap between the working hours of your in-house and agency teams. Lack of overlap might need you to do additional planning and explicit written communication with your agency to ensure predictable project progress.
At AddWeb Solution, we manage to deliver successful projects with clients, and our project managers have to take the asynchronicity of communication into account. We sometimes adapt working hours to schedule a status call with a client from the other side of the globe.
Keep The Budget Handy
Indeed, a small company can't deliver a massive project due to the lack of processes and experience to manage a bigger team and track progress in a longer timeframe. On the other hand, a big Drupal agency might not fit into a smaller budget.
Have a budget handy, as many agencies would ask you about it. Having a budget is not about telling the exact amount you are willing to pay. You need to give a substantial amount, and knowing an overall acceptable cost helps you decide if the match is correct.
A good drupal agency is preferred by many potential clients and will ask you the budget so that you don't have to waste your time if there is a misalignment of expectations regarding the project's budget.
Also Read: 10 Tips For Drupal Experts To Build An Amazing Drupal Website
Browse The Company's Website
Spend some time investigating and browsing the Drupal agency's website. Their website may tell a lot about their personality and reach. Hiring a Drupal development company whose website is slow, lacks maintenance, and non-mobile-responsive might not be the best option. Their website is enough to give you red flags even before contacting them.
Always Create Mobile-responsiveness
The best website development agency for your Drupal 8 project should have an in-depth understanding of both standard and modular mobile responsive features in Drupal 8.
Do you know that almost eight out of ten website visitors bounce back from websites that do not load correctly on their device? Therefore, mobile responsiveness is the ``crucial expertise in this area for the success of your website.
Expertise In Highly Technical Services Related To Your Project
The Drupal development agency you choose must have the ability to do everything you need for your project, complete with your competitors, and serve your customers in the best way possible.
Most of the Drupal projects need some niche service provision from the website development agency. Your organization's needs, unique business objectives, and the standard best practices of your industry will determine what specific product and service integrations your Drupal project requires.
Consequently, the Drupal development agency for your project should already know how to implement the essential functions for your industry/market niche like payment gateway integration, interactive map development and GIS integration with the website, and more.
Results-Oriented & User-Centered Development Practices
Working with a results-oriented Drupal development agency is vital for achieving your business objectives through your website. Well-developed websites that generate leads, convert leads, create a positive brand reputation, and increase customer loyalty should intentionally move visitors through the site. It will need expertise in several different services, including web design, UX design, and digital strategy, to create such websites.
Knowledge Of The Drupal API
Drupal offers a hook system for any component of how Drupal works to be overridden. Make sure your Drupal development agency understands this system. Masters of this hook system can do amazing things for your website. Do not hire an expert PHP developer to build something in Drupal. An expert PHP programmer can quickly become a Drupal developer, but they need in-depth Drupal tools and features.
Drupal is a very secure platform when kept up-to-date and implemented correctly. The CMS even has its Security Team that responds to issues discovered by the Drupal community and keeps developers busy applying code updates.
However, as soon as you introduce a custom module to build large websites, ensure that the agency you hire is well versed in best practices for writing secure code in Drupal. Ask your prospective agency to ensure that their developers are aware of the custom development in Drupal and follow the best rules for web application security in the right direction.
Some of the best agencies in the business still have not worked with Drupal clients. You should check with the previous clients and know about their experience of working with the Drupal agency. Chances are you might get benefit from the experience of their past clients. If their website is not showcasing the portfolio, you can ask the Drupal agency upfront to name the clients they have worked with.
Drupal is a robust CMS that empowers your web business so much so that you can directly relate to it. But are you still struggling to manage Drupal SEO and looking ways to grab organic eyeballs? Here i have listed all the ingredients to serve your users and make money outta your business!
Search Engine Optimization (SEO) is a marketing discipline to get traffic from organic, natural or editorial search engine results. It is not just about getting higher rankings on search engines but also the sites that are people friendly. Stats show that 93% of online experiences begin with a search engine. Moreover, 75% users never scroll past the first search page. So, a better SEO is must for a website to draw more traffic. SEO depends on many factors like quality of content, site loading time, backlinks, responsive designs etc. When it comes to Drupal, it is considered as the most SEO friendly content management system. It comes with many built-in SEO features. Even, Drupal 8 themes are responsive by default so there is no need to dive-in code. There are some key factors that are responsible for better Drupal SEO results as follows.
Drupal SEO Key Factors
Drupal gives spectacular results when it comes to search engine optimization. But to implement easy SEO, there are some deciding key factors that affect the SEO results. Here at Templatetoaster Drupal Theme Creator, Let us dive to know more about these.
1. Keyword Research
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Keyword research is a must. The best way to boost your site rank is to use a keyword throughout the copy of your content, in URLs, meta tags, title tags, meta descriptions, internal links, and headers etc. Some high scalable keywords keep you competitive. You can use a keyword tool to find the specific terms that are being searched per month. Accordingly, you can decide keywords for your site content. The basic mantra when deciding a keyword is to – Be Natural!
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2. Quality Content
Make sure that the content you used for your site is original. A good quality content takes proper research and analysis. A standard good quality content binds the readers to stay with your site for a long time and raise the site rank over search engines. Download high quality free Drupal themes.
4. Google Analytics & Google Webmaster Tools
Google Analytics & Google Webmaster Tools are two great tools provided by Google and should integrate together for better results. Google Analytics is a web analytics tool that gives you visitor report, web traffic reports, details of keywords, content, conversions etc. Whereas the Google Webmaster Tools tell you that how Google sees your site. It gives you crawl errors (information about pages that Google is unable to track), search queries, links, blocked URLs, malware, HTML errors etc. so, these will help you to make decisions about what to do next.
From SEO perspective, it’s good to have as many links as you can to your site. Try to have a good mix of links made with plain URLs, homepage URLs, anchor text etc. Make sure that links refer not only the home page but to other inner pages of your site too. The basic need is to continuously do it, maintain credibility, make it look natural and touch different parts of your site.
6. Drupal SEO Modules
Drupal offers several modules that a site should have. Drupal SEO modules are responsible for highly customized sites to increase optimization. Every Drupal SEO module provides different features. You will get details about the popular modules later in this article.
7. Regular Updates
Always try to change your website look after a regular time period. Newly added pages with new look give a better user experience. A better user experience means better Drupal SEO. Not only the new pages but the content should also be checked and updated regularly. Keep your site dynamic so that Google would crawl and see what’s going on.
8. Competitor analysis
Don’t forget to check your competitors online and offline. Regularly see what activities they are doing to flourish your strengths and to eliminate your weaknesses. Monitor their ranks to see if they are raising then why is it so. This will help you a lot to formulate your future strategies.
It’s highly recommended to see that these all keys will work together. You can’t afford to leave any of it if wants a better Drupal SEO. So, take account of all the factors to formulate new SEO strategies.
Now, to implement all these key factors, you need effective Drupal SEO tools. And, the most important tool is Drupal SEO module. Many Drupal SEO modules are available to improve SEO for Drupal. These play important role in boosting your website in search engines.
Drupal SEO Modules – The Best of the Rest
Drupal SEO Modules play an important role to check the things you are bound to forget. An SEO module generates keyword, description, title meta tags for every page, a guest review, SEO performance score etc. Drupal offers many SEO modules but you have to make choice between them. As these modules consume the resources and the extra modules can slow down your site. So, here are some important Drupal SEO modules that a site can have primarily:
It is one of the most popular Drupal SEO modules. It creates self-explanatory URLs automatically. It generates Url based on the content of the site without any manual works. That way it saves a lot of your time. It has become the module that is employed by almost all the Drupal developers. It also generates the keywords that are mostly used in your content. Pathauto has different versions available for both Drupal 7 SEO and Drupal 8 SEO.
2. Yoast SEO for Drupal
Yoast SEO for Drupal allows you to pick a focus keyword for content analysis. It runs many rounds of check nearly 10 to provide you feedback on every point. Like the best place to insert a keyword, place of keyword over-stuffing, for on-page tactics etc. it optimizes your post title and meta description. Yoast SEO Drupal also provides you the functionality of snippet preview. It will let you know that how your page looks in Google and how it will bold your search in Google. In short, Drupal Yoast SEO gives you everything to control your listing in search engine. It works as a Drupal 7 SEO module.
3. SEO Checklist
Drupal Seo Best Practices
SEO checklist is a great Drupal SEO module. It’s a must-have in every Drupal website. It makes a functional to-do list for your modules and tasks. It gives your site a proper search engine optimization check. Drupal SEO Checklist makes date and time stamp for every task you completed & saved and proves best if you work on many websites. It does on-page SEO and breaks down the tasks into functional needs. It is best who don’t know about SEO logistics.
Limitation: Lacks a good SEO strategy.
Metatag supports a wide range of meta tags. Here meta tags refer to the tags associated with meta descriptions and meta keywords. From SEO Drupal point of view, they do not hold the same importance as in past. Though used to add keywords, browser titles, descriptions, and advanced search options for each page of your Drupal site. But, it still proves good for content on social media networks. It has many features like multilingual support, global settings to control meta tags on all pages, support for entity revisions and workflows, the default configuration for meta tags etc. Mobile and UI Adjustments submodule adds the MobileOptimized, HandheldFriendly, viewport, format-detection, apple-mobile-web-app-capable tags and much more.
5. Simple XML Sitemap
It is important to have a valid XML sitemap for every website SEO. it is an easy way to submit your site to search engines. It generates a multilingual sitemap for modules and custom links of a Drupal website. It gives you an opportunity to divide the sitemaps into categories if you are dealing with a large site. Even, you can specify the video and image sitemaps. The simple XML sitemap automatically creates a sitemap whenever you add new pages to your site.
Further, it removes the non-index pages and PPC pages from the sitemap. It also makes sure that blocked pages will not be included in robot.txt. It eliminates the non-canonical pages from the sitemap. It serves as a Drupal 8 SEO Module.
Now, you have all the key factors that decide Drupal SEO plus knowledge about Drupal SEO modules.And, here we provide you with some additional tips to improve it.
Tips to improve Drupal SEO
Drupal 8 is the latest version of Drupal. It serves as one of the leading digital experience platforms of the world. It provides better content authoring, mobile responsiveness, better language support and much more. As you have gone through the list of Drupal SEO modules, let’s chalk out how to use these to get best results with Drupal 8.
1. Download Drupal SEO Checklist Module
Download Drupal SEO Checklist module as it tells you what to do. It gives you a complete list of best practices. It helps you to implement a trouble-free on-page SEO and fully optimized site by completing the to-do list.
It has separate segments to address every functional need like content, title tags etc. It guides you to configure the settings perfectly by providing the links to modules and admin screen of your site. It also places a date and time stamp for every task to keep you updated.
2. Clean the URLs
To get effective results, your URLs should be clean and content should be accurate. When the content is changed, you should maintain the link value. Drupal 8 cleans up the URLs by default but it can’t be set off. You can use the Redirect module to redirect from old URLs to new URLs when you move content. It helps to maintain your Google rank as it resolves URL when a user arrives.Instead of it, you can also use Pathauto module. It automatically generates URLs that are best for SEO.
3. Implement Meta Tags
Meta Tags tell the Google, other search engines and social media sites about the content of each page of your website. It helps to improve SEO. If you don’t use it, the search engine will auto feed. You can use Metatag module to automatically create title tags and structured data for each page of your website. It will give rise to better Drupal SEO as less code and faster rendering of your site pages.
4. Communicate with search Engines Directly
Search engines help you to communicate with them and let them crawl you by providing tools and reports. Better communication, better traffic. The XML Sitemap module helps you to deposit a time stamp to search engines. It creates a formatted summary of web content as sitemap that is submitted to search engines. It will help SEO by informing the Google about all your web pages. Drupal Cron system cleans your site, update the content and sitemaps. So, XML Sitemap will stay up to date.
5. Speed and Security of Website
Great SEO needs good speeds and secure sites. There are many intruders on the Internet that can infect your site. So, you need to protect your website. Speed also ensures the high rank. You should try to get a fast and secure site in your budget. You can download Google AMP module to speed up your website and make it mobile-responsive.
You can also download other Drupal SEO modules like Google analytics module, Linkit module etc. as per your site requirements. This was all about improving Drupal 8 SEO. But the same thing can be applied to Drupal 7 or any other Drupal website to optimize it.
Till now, you have got a thorough knowledge about deciding factors for better Drupal SEO, all the important SEO modules and how to use these modules for the betterment of your site SEO. But you might skip some of the points by the time. So, here is a quick SEO checklist to cross-check that you take all the measures to raise Drupal SEO.
7 Point SEO Checklist for Drupal
Search engine optimization is an iterative process. It needs continuous improvement. You need to analyze, improve, measure and repeat the same process. Drupal gives a strong foundation for technical SEO. It empowers content marketing to improve SEO. But, you need to be certain over some points. So, here is a quick Drupal SEO checklist for you as follows:
- A worthy website planning involves adding and verifying Google Analytics. It is crucial for Drupal SEO. So, don’t forget to install Google Analytics.
- Manage the metadata of your website as Google values structured metadata. You can install Metatag Drupal module for updating meta tags.
- It is also important to update meta descriptions. Although it doesn’t affect your site rank, it is valuable as it displays in search result snippet. You can handle this with the same Metatag module.
- Primary headlines on your page are in H1. H1 acts as a valuable Drupal SEO content. So, don’t forget to optimize H1s.
- Always add Image Alt Tags as Google don’t see images, it reads Alt tags to know what the images are all about. Though these never appear on the frontend, never skip writing the image Alt tags. If you are optimizing your site & need to specify ALt tags in bulk, you can download EDUCO metadata module.
- Short and Sweet URLs are better for SEO. It’s easy to manage your URL structure in Drupal. As you can create a custom URL alias for each piece of content. You can manage by using Pathauto module.
- If you update URLs, it is necessary to manage Drupal URL redirects. You can make use of Redirect module for this to avoid 404 errors.
P channel depletion mosfet. There is no point in spending a lot of money on your website when it is not visible to most of the people. Drupal is a SEO-friendly content management system. Moreover, it provides you many SEO modules to enhance the traffic for your site. It prevents the content duplication, gives you meta tags and keywords for the content, sitemaps, human-friendly URLs to raise your search rankings. Different SEO modules facilitate you the different type of features. Now, it’s easy to decide the future strategies and modules to use as you have knowledge about all the key elements and modules important for Drupal SEO.
It is equally important to have a unique design for a site along with the unique content for better SEO results. To create awesome designs, you can trust TemplateToaster web design software. It offers you various advanced features to design your website with an easy drag and drop interface. TemplateToaster website builder will give you desired results with least efforts and no coding.